How to engage the body and mind for unforgettable events

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How to engage the body and mind for unforgettable events - TheVenueShop.com | Ultimate Conferences and Events Blog PostScientists at Yale University say 'deliberately engaging all five senses at events has the ability to grasp attention, increase recall, and inspire conversation thus creating a truly memorable experience.Here are some ways smart event planners are tapping into sensory experiences to deliver effective events.

It is particularly important at conferences, events and meetings where it can be challenging to keep delegates' attention throughout the entire event. Similarly, at exhibitions, mass product launch events or roadshows, you need your product or service to cut through all the noise and stand-out! 

Sight: Use captivating visual content to stimulate the sense of sight

Event Lighting

Lighting can transform a plain stage into a dynamic environment. It can help to control the mood of a room, hype up its energy, add drama to a keynote speaker or award winners coming to stage and even create an event-atmosphere that’s both unforgettable and striking.

Use visual content to stimulate the sense of sight. Start your gala dinner off with a stunning multimedia presentation to ensure everyone remembers why they’re in the room and primed for what’s coming. For example, a charity fundraiser presenting videos of people who have really benefitted from donations or an awards night with highlights of the year in review or a presentation celebrating your chosen industry. Themed events can use projection onto walls and surfaces to set the scene and immerse attendees.

Sound: Create a memorable atmosphere with clever music and sound effects

We all have songs that take us back to a memory, emotion or time and place. Nothing is more pleasant than having the right kind of sounds or music at an event. You want to create the perfect mood for your attendees – not irritate them, make them yell or struggle to hear. Whether it’s creating an atmosphere, delivering a polished onstage interview, or a professional multimedia presentation, perfectly balanced audio is vital for a successful event. Imagine if the winner of your award couldn’t hear they’d won or if microphone feedback made your keynote speaker inaudible!

Taste: Tantalise attendees' taste buds with strategic catering

Themed Menu

How do you leave a pleasurable taste in the mouth of attendees (literally and figuratively)? We all remember an amazing meal, but unfortunately we also remember a horrible one. The food you present can be just as much a part of your theme as all other elements. Think modern Australian for an international sales incentive; French delicacies for a burlesque theme; ribs and burgers are perfect for a taste of the Wild West and noodles and Asian delights for a Chinese New Year theme. Don't forget that many attendees have dietary requirements/preferences so make sure they are well taken care of. Attendees remember that.

Smell: Don't underestimate the power of smell at events

Smell is not to be sniffed at, it is an important, but often overlooked element. The smell of chlorine reminds you of childhood summers by the pool. A familiar perfume. A new car smell...! Smells at your event venue can be the one thing that makes or breaks it. Imagine if you stepped into a conference where the venue had just been refurbished and you were overcome by the smell or paint or carpet glue. That would be a sensory overload and not a good thing for an attendee to experience. Scientists tell us our brains react to smell before anything else. Good retailers understand this fact. It improves our perception of a product’s quality and encourages customers to linger a little bit longer, thereby increasing interactions with the product. Scent can really enhance and event, think Arabian Nights, the scent of pine and wood for an enchanted forest, delicious spices for Bollywood or the smell of salty sea air for an Underwater theme.

Touch:Textures, interactivity, activities at events

Touch Screen Technology

There are many ways you can introduce a sense of touch, such as textured decorative panels, tactile styling elements, interactive technologies or even physical activities. Think about how the visual aspects of the props, furniture, decor and other physical objects and how they will make it memorable.

Touching something creates a real connection. And that’s where touchable technology comes in. First made available in smartphones, the trend for ultra-responsive surfaces has accelerated and can now be incorporated into events.



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Guest Sunday, 21 October 2018

Clarion Hotel on Canterbury

A huge success... and lunch was amazing!!

Clarion Hotel on Canterbury Thankyou for making our Planning Day a huge success. The team loved the venue and the lunch was amazing!! A very enjoyable day. I will definitely be recommending your venue to all my colleagues - the experience was fantastic!

Novotel Melbourne Glen Waverley

We all really enjoyed the conference, everything was perfect!

Novotel Melbourne Glen Waverley "Wanted to say thank you so much for the great service and your patience with all our changes throughout. We all really enjoyed the conference, everything was perfect! (Well maybe the coffee machine struggled to keep up with us, but overall, everything was great). The venue set up and lunch was great - the buffet really enjoyable, especially the variety of catering offered.

Fudge by Rich

Absolutely delicious, beautifully packaged...

Fudge by Rich As always, absolutely delicious with amazing feedback from all who tried the product! Beautifully packaged up for us, delivery process fast and reliable, and Nicole couldn't have been more helpful in turning around such a large order on such short notice ensuring we had everything needed for the trade show... Think I have a new favourite flavour too, the Rocky Road is to die for!!

Novotel Sydney Brighton Beach

What a professional events team...

Novotel Sydney Brighton Beach "The events team at Novotel Sydney Brighton Beach are truly professionals at what they do. The organisation in particular of the banquets team - always so helpful and ensure that our seminars run smoothly. The only minor suggestion that I would make is more labels to indicate the types salads and sandwiches that are on offer on lunch buffets."

Rydges Bankstown

Suited our brief perfectly... staff could not do enough for us!

Rydges Bankstown "Rydges Bankstown suited our brief perfectly: close to our sites, an abundance of parking and a great function room with natural lighting. The staff were very friendly and could not do enough for us, I am sure we will use this venue again."

VictorsFood

An absolute blast - can't wait to try another amazing VictorsFood experience!

VictorsFood “VictorsFood made our event a truly memorable one. Every one of our team members had an absolute blast making pizzas together with the fun and enthusiastic chefs… We can’t wait to try another one of VictorsFoods' amazing experiences!”

Mantra Bell City

I really appreciated the attention to detail & communication...

Mantra Bell City "Whilst I do not attend these meetings to see the room in person, I certainly had no complaints from any of my management team (no news good news!) The communication from the event co-ordinator in particular was excellent prior to our meeting. It was organised at short notice and she showed such high attention to detail which I really appreciated."

Rendezvous Grand Hotel Melbourne

Really good quality & great value... best external meeting venue in a while!

Rendezvous Grand Hotel Melbourne "The room was appropriately presented, with everything we had requested already in place. Morning tea and lunch were more than ample, and was 'yummy'! Really good quality and great value for money. One of the managers even said it’s been the best external meeting venue he’s been to in a while."

Dockside

The venue, as well as the staff, location & atmosphere was second to none!

Dockside "We held our Staff Christmas party at Dockside this year - the venue, as well as the staff, location & atmosphere was second to none. From the moment I booked the venue, the service was fantastic. The event organiser kept in contact throughout the year, reminding when things needed to be done. Everything went smoothly on the night of the party, the food was amazing, the staff were excellent & the event manager on the night bent over backwards to help with...

Yarra Valley Estate

Excellent food, fantastic spaces to relax & network, country hospitality - we'll definitely be back again!

Yarra Valley Estate Our team really enjoyed the time spent at Yarra Valley Conference Centre. The staff were friendly and accommodating, the food was excellent and the spaces for the group to relax and network after a hard day's conferencing were fantastic and very well utilised!