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How to engage the body and mind for unforgettable events
The VenueShop Blog
Scientists at Yale University say 'deliberately engaging all five senses at events has the ability to grasp attention, increase recall, and inspire conversation thus creating a truly memorable experience.' Here are some ways smart event planners are tapping into sensory experiences to deliver effective events.
It is particularly important at conferences, events and meetings where it can be challenging to keep delegates' attention throughout the entire event. Similarly, at exhibitions, mass product launch events or roadshows, you need your product or service to cut through all the noise and stand-out!
Sight: Use captivating visual content to stimulate the sense of sight
Lighting can transform a plain stage into a dynamic environment. It can help to control the mood of a room, hype up its energy, add drama to a keynote speaker or award winners coming to stage and even create an event-atmosphere that’s both unforgettable and striking.
Use visual content to stimulate the sense of sight. Start your gala dinner off with a stunning multimedia presentation to ensure everyone remembers why they’re in the room and primed for what’s coming. For example, a charity fundraiser presenting videos of people who have really benefitted from donations or an awards night with highlights of the year in review or a presentation celebrating your chosen industry. Themed events can use projection onto walls and surfaces to set the scene and immerse attendees.
Sound: Create a memorable atmosphere with clever music and sound effects
We all have songs that take us back to a memory, emotion or time and place. Nothing is more pleasant than having the right kind of sounds or music at an event. You want to create the perfect mood for your attendees – not irritate them, make them yell or struggle to hear. Whether it’s creating an atmosphere, delivering a polished onstage interview, or a professional multimedia presentation, perfectly balanced audio is vital for a successful event. Imagine if the winner of your award couldn’t hear they’d won or if microphone feedback made your keynote speaker inaudible!
Taste: Tantalise attendees' taste buds with strategic catering
How do you leave a pleasurable taste in the mouth of attendees (literally and figuratively)? We all remember an amazing meal, but unfortunately we also remember a horrible one. The food you present can be just as much a part of your theme as all other elements. Think modern Australian for an international sales incentive; French delicacies for a burlesque theme; ribs and burgers are perfect for a taste of the Wild West and noodles and Asian delights for a Chinese New Year theme. Don't forget that many attendees have dietary requirements/preferences so make sure they are well taken care of. Attendees remember that.
Smell: Don't underestimate the power of smell at events
Smell is not to be sniffed at, it is an important, but often overlooked element. The smell of chlorine reminds you of childhood summers by the pool. A familiar perfume. A new car smell...! Smells at your event venue can be the one thing that makes or breaks it. Imagine if you stepped into a conference where the venue had just been refurbished and you were overcome by the smell or paint or carpet glue. That would be a sensory overload and not a good thing for an attendee to experience. Scientists tell us our brains react to smell before anything else. Good retailers understand this fact. It improves our perception of a product’s quality and encourages customers to linger a little bit longer, thereby increasing interactions with the product. Scent can really enhance and event, think Arabian Nights, the scent of pine and wood for an enchanted forest, delicious spices for Bollywood or the smell of salty sea air for an Underwater theme.
Touch:Textures, interactivity, activities at events
There are many ways you can introduce a sense of touch, such as textured decorative panels, tactile styling elements, interactive technologies or even physical activities. Think about how the visual aspects of the props, furniture, decor and other physical objects and how they will make it memorable.
Touching something creates a real connection. And that’s where touchable technology comes in. First made available in smartphones, the trend for ultra-responsive surfaces has accelerated and can now be incorporated into events.
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