How to create an effective media wall

Ultimate Conferences | TheVenueShop.com blog post - how to create an effective media wallFrom glamorous 'red carpet' photo opportunities to bold, eye-catching backdrops, media walls are an essential element of any sponsored event. When well designed, they are a great marketing tool: allowing for event branding, enhancing event themeing, encouraging photo opportunities & most importantly, promoting sponsors with ease. All this without detracting from the event & guests. Sounds simple right? hmmm... wrong! 

From too many logos to unflattering lighting & misplaced designs, it’s essential to your event & your sponsors ROI that you 'get it right'.   

The DO’s 

Stick to the basics - keep your media wall simple  

Media walls should be designed to create a great first impression, for a welcoming entrance/photo opportunity, but there’s no need for them to steal the show from your awards night, gala dinner or branded fundraising event. The main purpose of any media wall is to assist in branding your event & to provide exposure to your event’s sponsors. Best to avoid over-complicating the design with too many logos or repetitions.  Steer clear of distracting graphics or busy visuals. In this instance, less is definitely more! At its most basic design, a solid white background with up to 4 logos is usually most effective.


Pictured: A simple media wall design with few logos repeated is best

Use media backdrops to put the spotlight on your brand & sponsors

When you’re printing brand logos onto your media wall, double-check you’re providing the correct format & file size for your media wall’s dimensions. JPEGs aren’t always the best solution, the higher file size resolution, the better. Be sure to check that all logos are current too, it only takes an email or phone call. 

Location, location, location! 

Install either at the entrance or for maximum foot traffic to ensure you capture guests as they enter, or throughout the event to have a photo taken in front of your media wall. Media walls work really well with red carpet & bollards - this helps to to direct your audience where to go & encourages them to have a photo. Your backdrop can also be a great centrepiece to signal the event entrance

Position your media backdrop carefully  

If not using an internally lit backdrop, ensure there’s adequate light additional to the photographer’s flash. Your media wall’s life will extend beyond the event through photography, so make it count! If positioned against a wall, be sure that you consider proper backing or support. It’s important that every feature is installed correctly & has the safety enhancements & fixtures needed. If your media wall is self-standing, it is important that you leave sand bags on the floor for safety & stability.  


Pictured: A styled media wall created using fleur panels with truss uplights along the bottom with additional soft white light stands.

Go the extra mile for your event with a styled media wall

If looking for options to leave a lasting impression, enhance theming with a styled media wall. Consider textural elements: flowers/floral arrangements, fake grass, vertical gardens, corrugated iron or fleur screens. If you're heading down this path, liaise with your audiovisual company to devise an alternate solution such as lighting, to display brand logos. 


Pictured: An Event Backdrop fully covered in fake plants to enhance the 'Vanity Fair' theme of the gala dinner.

Get prop happy! 

If it suits your event, (gala dinners/awards nights?) try adding fun props too. This helps encourage camera-shy people get in character & creates a unique photo opportunity. People will be more likely to share photos on social media if they are in character, which also helps to amplify sponsor & brand exposure online. 


Pictured: A 'Hogwarts' themed media/photo wall area complete with styled props.

Make your media backdrop social media friendly 

If looking to maximise the reach of your event & engagement in the room, try using an event social media wall like Event Feed, which pulls all public social posts using your event hashtag, displaying them live on screen after moderation. A great way to get people engaged, start conversation & encourage photo taking & social uploading, extending the longevity of your event & brand messaging. Get the most out of your media/photo wall & use a cameraman with technology to post straight to Instagram.

THE DONT’s 

Avoid unflattering lighting

Event lighting is as important as your media wall. Don’t project blue light onto your wall as it’s unflattering & can distort faces in photos. It is recommended you use a soft white light instead as it’s the safe option & clearly captures the talent. It’s also suggested to avoid using down lights, as they cast unflattering shadows over faces. Consider using truss uplights along the bottom of your media wall, casting a nice light on logos, making them stand out. 


Pictured: A themed Event Backdrop with internal lighting making it the perfect solution for a branded media wall

Limit unwanted photobombs with careful design consideration 

It is important to consider the placement of any printed people, animal or objects onto your photo walls as these can turn up in unexpected places when looking at the pictures, often making for embarrassing (or hilarious) photobombs. You certainly wouldn’t want this happening to the company CEO.  

Don’t leave your media wall until the last minute 

If it’s being printed, provide your supplier with the multimedia files at least 4 weeks before the event so you can see the mock up, approve a print test, go through print & delivery with enough time to spare for changes in between.  

Be prepared for the unexpected 

Your media wall may be set up in a different spot to what you planned, so it is important to consider possible power points, lighting, styling & anything else you may need for an alternate location. This may mean it needs to be installed at a different time, so ensure the set up is included in your run sheet. Any reputable AV company should be prepared for instances like this, but it's always safe to have the 'what if' conversation to make sure all bases are covered.


Pictured: A simple media wall design on pull-up banners with purple velvet draping.

 

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