"Next level" events with dynamic digital signage

Take your event to the next level with dynamic digital signage - blog post by TheVenueShop.comSignage has been a show essential since Day 1. Attendees would be lost, confused & frustrated without it, but luckily, digital signage is the way of the future: a versatile system to support multiple media types & rapidly distributing information throughout your chosen venue. Choose to have key messages displayed, with strategically curated messaging. Signs now have the ability to illustrate so much more than simple directions...

Provide Targeted Messaging

Your event attendees don’t just crave personalisation, they expect it. Digital signage in a venue will not only show the basics, like who is speaking or who the event sponsors are, but a deeper level of messaging that targets attendee needs. Software can collect & act on data, showing targeted messaging - schedule & edit content dynamically reaching audiences as they pass by.

Integrate Social Media and Videos

Attendees are already posting/tweeting about your event, so put it up on the big screen! Digital signage can illustrate social trends & top tweets. Show attendees you care what they think & have to say, creating a stronger sense of community. For attendees not active on social media, by doing this they will see what others are posting when they look at the signs & feed off of this energy.

Or engage attendees through video. We have short attention spans & shorter patience. While we might not take time to stop & read much on screen, incredible video displayed on digital signage can stop us in our tracks.

Maximise Visibility for Sponsors

Digital signage can lead to more sponsorship. Attendees seek out signage whenever they need something. Attention is then focused on signage at least part of their show experience. Strategically placed digital signage sponsorship logos = increased visibility for your sponsors. Because it is digital & can be changed, each sign can accommodate more than one sponsor. Additionally, sponsors can choose to display their content in a variety of mediums, changing the content appearing at different points of your event or conference.


Give impact to elevate your brand. Colourful, engaging digital backdrops are simple yet effective ways of enhancing branding, themeing & an overall event experience. No event should go unbranded.

Photo Opportunities

You can use digital signage or backdrops to create the perfect photo opportunity. Guests will be having photos taken in front of your signage that will remind them of your brand, message, sponsors or creative behind the event. You can use digital signage to engage audiences at sporting events, by giving them the opportunity to grab a selfie in front of their favourite team or sporting personality.

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