The new seating style of 2016: The Lounge Zone

New seating style for event planners - TheVenueShop BlogShake things up in 2016! Conferences, gala dinners & sales incentives of yesteryear typically seated guests in a formal style. Banquet rounds, cabaret, theatre, U-shape... usually only one seating type for the event duration. To encourage networking & a refreshed vibe, planners have a new arrangement in the mix: introducing the "Lounge Zone'

Want a stylish and sophisticated event with a relaxing networking environment? Turn your event into a formal event with a difference! With some simple styling and soft furnishings, event organisers can easily create a lounge zone within the main event room where guests can enjoy the night after all the formalities have concluded. One of the reasons guests attend events is to meet and network with colleagues and industry peers. Whilst traditional seating arrangements provided effective structure for the main event, they often stifled networking opportunities as you were allocated a seat for the event duration. This is a great way to provide a comfortable area for your guests to relax and enjoy. 

How to create a lounge zone at your next corporate event:

Add sofas, chairs, coffee tables, bar tables and ottomans in clusters to form this creative space. Dress with lots of fresh flowers, candles and even some themed products to add a splash of theatrics to the design. For example add large tassel cushions on the floor for an Arabian Nights theme, or poker and roulette tables for a casino theme. Or introduce colour to the design to compliment a corporate branding colour. Custom branding is also another way to personalise the event. Such branding can include custom decals on bars, plinths, mirror bases or even custom centrepieces. Large non slip floor decals can also be incorporated to the design to create a feature in which a lounge zone can be created around. 

Branding is a great way to enhance an event. Use large items such as urns of flowers, plinths with centrepieces and custom bars to add height and highlight the area. 

In smaller venues, the sofas and chairs will naturally create an intimate area, but for the bigger venues and spaces you may like to consider making false spaces with the use of sheer curtains, string or crystal curtains and cut print screens. Such items can be hung from over head rigging, or free standing rigging can be erected for venues without rigging available. 

Add overhead lighting to enhance the area while adding ambience to the space. Other theatrical lighting such as gobo lighting can be projected onto the area to create texture and style. 

Boutique style and cocktail weddings are a rising trend – so get creative and combine a lounge area with all the finer details for modern day weddings. 

Here are some examples of lounge zones we've created for various gala dinners, conferences and sale incentives:

  • Keep lounge zones tight and neat
  • Consider zones being viewed from all angles
  • Add lighting to enhance
  • Pick a solid colour palette and use small amounts of complimentary colours
  • Use texture to add style such as flowers, cushions and candles
  • Add tables for places to sit drinks
  • Use ottomans to add additional seats without using too much space


ENQUIRE with us today and let's make your next corporate event or conference happen! You can also book this supplier via TheVenueShop today 

Like this article? Please share with your contacts.  

Follow us on social media:
Facebook | LinkedIn | Google+ | Twitter | Pinterest | Instagram 

Our story... your Event Success!
Summer Cocktails

Related Posts


Clarion Hotel on Canterbury

A huge success... and lunch was amazing!!

Clarion Hotel on Canterbury Thankyou for making our Planning Day a huge success. The team loved the venue and the lunch was amazing!! A very enjoyable day. I will definitely be recommending your venue to all my colleagues - the experience was fantastic!

Novotel Melbourne Glen Waverley

We all really enjoyed the conference, everything was perfect!

Novotel Melbourne Glen Waverley "Wanted to say thank you so much for the great service and your patience with all our changes throughout. We all really enjoyed the conference, everything was perfect! (Well maybe the coffee machine struggled to keep up with us, but overall, everything was great). The venue set up and lunch was great - the buffet really enjoyable, especially the variety of catering offered.

Fudge by Rich

Absolutely delicious, beautifully packaged...

Fudge by Rich As always, absolutely delicious with amazing feedback from all who tried the product! Beautifully packaged up for us, delivery process fast and reliable, and Nicole couldn't have been more helpful in turning around such a large order on such short notice ensuring we had everything needed for the trade show... Think I have a new favourite flavour too, the Rocky Road is to die for!!

Novotel Sydney Brighton Beach

What a professional events team...

Novotel Sydney Brighton Beach "The events team at Novotel Sydney Brighton Beach are truly professionals at what they do. The organisation in particular of the banquets team - always so helpful and ensure that our seminars run smoothly. The only minor suggestion that I would make is more labels to indicate the types salads and sandwiches that are on offer on lunch buffets."

Rydges Bankstown

Suited our brief perfectly... staff could not do enough for us!

Rydges Bankstown "Rydges Bankstown suited our brief perfectly: close to our sites, an abundance of parking and a great function room with natural lighting. The staff were very friendly and could not do enough for us, I am sure we will use this venue again."


An absolute blast - can't wait to try another amazing VictorsFood experience!

VictorsFood “VictorsFood made our event a truly memorable one. Every one of our team members had an absolute blast making pizzas together with the fun and enthusiastic chefs… We can’t wait to try another one of VictorsFoods' amazing experiences!”

Mantra Bell City

I really appreciated the attention to detail & communication...

Mantra Bell City "Whilst I do not attend these meetings to see the room in person, I certainly had no complaints from any of my management team (no news good news!) The communication from the event co-ordinator in particular was excellent prior to our meeting. It was organised at short notice and she showed such high attention to detail which I really appreciated."

Rendezvous Grand Hotel Melbourne

Really good quality & great value... best external meeting venue in a while!

Rendezvous Grand Hotel Melbourne "The room was appropriately presented, with everything we had requested already in place. Morning tea and lunch were more than ample, and was 'yummy'! Really good quality and great value for money. One of the managers even said it’s been the best external meeting venue he’s been to in a while."


The venue, as well as the staff, location & atmosphere was second to none!

Dockside "We held our Staff Christmas party at Dockside this year - the venue, as well as the staff, location & atmosphere was second to none. From the moment I booked the venue, the service was fantastic. The event organiser kept in contact throughout the year, reminding when things needed to be done. Everything went smoothly on the night of the party, the food was amazing, the staff were excellent & the event manager on the night bent over backwards to help with...

Yarra Valley Estate

Excellent food, fantastic spaces to relax & network, country hospitality - we'll definitely be back again!

Yarra Valley Estate Our team really enjoyed the time spent at Yarra Valley Conference Centre. The staff were friendly and accommodating, the food was excellent and the spaces for the group to relax and network after a hard day's conferencing were fantastic and very well utilised!